February 23, 2016
This is a fender marker (I think that's what it's called) from a pristine Edsel. According to Wikipedia: "The Edsel is an automobile marque that was planned, developed, and manufactured by the Ford Motor Company for model years 1958–1960. With the Edsel, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market. Ford invested heavily in a yearlong teaser campaign leading consumers to believe that the Edsel was the car of the future – an expectation it failed to deliver. After it was unveiled to the public, it was considered to be unattractive, overpriced, and over-hyped. The Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on the Edsel's development, manufacturing, and marketing.
The very name "Edsel" became a popular symbol for a commercial failure.
"“Edsel is the artist in our family. Art is something I know nothing about.” ~ Henry Ford
Have a high quality day today my friends!
Thank you for your comments and critiques.